The intrepid Elísabet Grétarsdóttir, who joined CCP Games in 2006, is responsible for global strategy and tactical implementation of EVE Online marketing across the global CCP headquarters. CCP is widely recognized as an industry-leading pioneer as the developer and publisher of EVE Online, the critically-acclaimed, science fiction-based massively multiplayer online game (MMOG) that transcends the boundaries of conventional MMOGs and facilitates social networking through virtual worlds.

 

Embracing the fact that CCP’s brands and products truly belong to the users themselves, Elísabet specializes in community and social network marketing, empowering the grassroots marketing engaged in by the players.