Massimo Burgio
SEMPO – Search Engine Marketing Professional Organization
Global Search Interactive
Biography
A proud member of SEMPO, the Search Engine Marketing Professional Organization (Member of the Board of Directors, Co-Chair of both SEMPO Global Committee and SEMPO Europe Working Group), Massimo Burgio is an expert on international online business, and a frequent speaker and moderator at search conferences across Europe, US and worldwide, including the two International Search Summits held in London in 2009.
With a Degree in Marketing Communications matured among the Universities of Rome (Italy), Hertfordshire (UK) and Oviedo (Spain), integrated with Post-graduate courses at the Berkeley University (California, USA) and a professional background in advertising copywriting (1990), traditional direct marketing (1993) and IT security consulting (1995), Massimo started operating in the Internet industry since 1996.
After the launch of some of Italy’s biggest portals (Kataweb, Wind, RAI Net), Massimo served as Marketing Director for two Italian top interactive agencies (1998), then relocated to San Francisco to launch the California branch of an Italian search marketing firm (2003), ending up joining a US interactive/search agency for the launch of their San Francisco branch (2005).
In late 2006, Massimo created Global Search Interactive, a start-up that helps global brands in the lifestyle, education, finance and technology markets engage with their target audiences through the integration of search, interactive and social media strategies. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training and campaign support services.