Crispin Sheridan
SAP
Senior Director of Search Marketing
@crispinsheridan

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP. Crispin is responsible for Paid and Organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. Search at SAP is now fully centralized and globally funded and is run with both an in-house team of 8 and agency support. 

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally.

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago, Toronto, London and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

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