Digitalization of Marketing
The theme of the conference is “The Digitalization of Marketing” where the speakers will demonstrate their own experiences of how digital has changed their work, and what they are doing today around mobile, social media, search and other digital marketing leads.
Keynote Speakers
Check out the growing number of RIMC 2019 speakers.
Program 8:00 – 12:30
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8:00 Registration opens
Location: Grand Hotel Reykjavik
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8:55 Opening Notes
Kristjan Mar Hauksson, Conference Chair
Description: Conference Opening Notes and conference facilitation handover to the conference moderator(s); Andre Alpar & Edda Blumenstein -
9:10 The power of global thinking
Aleyda Solis – aleydasolis.com
Optimizing for Conversational Search
Descritpion: The world of search is changing fast and its not so much about voice search anymore, its about the conversation. How to target voice search queries? In this session Aleyda shares actionable steps to identify and optimize in a conversational search reality.Craig Campell – Craigcampbellseo.co.uk
Outreach Digital, Marketing Automation
Description: In the making …Moderator: Andre Alpar
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10:15 Ecommerce with a twist
Martijn Scheijbeler – Rvshare
Setting up a Growth Team & Strategy: Team, Stack, Strategy.
Description: In the making …Hana Abaza – Shopify
Prodcut Marketing, inside out
Description: How and when to invest in product marketing and how does product marketing work with other teams. Positioning, messaging and go-to-market frameworks.Moderator: TBD
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11:15 Short Coffee Break
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11:30 Using Data & Analytics
Krista Seiden – Google
Measurement for Growth
Description: Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.Mikko Pihavaara – Statista
Letting data guide you
Description: Why companies should put more emphasis on the usage of data in 2019 – the different tools and providers are out there; USE THEM!Moderator: TBD
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12:30 Lunch Break
Remember to book your lunch preference in the morning!
13:30 – 18:00
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13:30 Creative Communications
Hallfríður Jóhannsdóttir – Pipar TBWA / Engine
SoMe Marketing In A Changing World
Description: In the making …Valgeir Magnússon – Ghostlamp
Why micro influencers matter
Description: In the making …Axel Strelow – Facebook
With focus on Facebook & Instagram
Description: In the making …Moderator: TBD
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15:00 Big Brands
Luis Navarrete Gómez – Lego
Title: TBD
Description: In the making …Arnoldo Cabrera – IKEA
Title: TBD
Description: In the making …Moderator: TBD
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16:00 Short Coffee Break
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16:45 Conference wrap-up with a twist
Andre Alpar
The Digital World of Mr. Alpar
This session will be lead by Mr. Alpar and include selected speakers that will participate in a pannel discusion, the day and what we need to have in mind in 2019 to reach our marketing goals.Moderator: Andre Alpar
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17:00 Networking Cocktail and mingle …
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18:00 Its a wrap, thanks for joining RIMC19