
Ashley Friedlein
CEO and co-founder, Econsultancy
Niche: New Media; Digital Marketing; Ecommerce; Search Engine Marketing; Social Media; Web 2.0
Awards:
AOP Awards: Winner - Specialist Digital Publisher 2009
SIPA Awards: Winner - Product of the Year 2009
PPA Awards: Finalist - Business Website of the Year 2009
Biography
Ashley is one of the most influential and connected figures in the UK digital marketing sector. As a recommendation for him on
LinkedIn reads, "If Ashley doesn’t know it – it ain’t worth knowing."
He writes for a range of publications and is the author of two best-selling books which have been translated internationally. Ashley speaks worldwide at industry events, as well as making media appearances to promote both his own company, Econsultancy, and the interests of the sector in general.
After graduating in 1995 with a 1st Class degree from Cambridge University, Ashley started out working in digital TV. After a brief spell as Producer at FT.com, his career took him to digital communications agency Wheel (now LBi) where he rose to Lead Strategist and launched numerous multi-million pound websites.
Following the dotcom crash he spent a pleasant year in the South of France writing the first of two best-selling books on web management (40,000 copies sold world-wide, translated into 4 languages). He is 36, married with two children. In his spare time he enjoys photography, art collecting and a range of sports including skiing, walking, cycling and yoga.
Ashley contributes to publications such as Marketing Week and Revolution as well as the
Econsultancy Blog and his
Twitter feed.