RIMC -RIMC 2011 Conference Agenda

Conference Agenda for 2011

The conference is split into two tracks, these tracks have two keynote speakers and close to 20 other speakers from companies like Facebook, AOL, Icelandair, Hotels.com, SAP, YouTube, Wall Street Journal and more.

The earlier keynote will be focusing on Social Media marketing and strategy and the latter on Search and Display. Aside from the two keynote sessions there are ten others, five focusing on Social Media marketing and strategy, and the other five on Search and Display. Both tracks will have elements of Mobile in them. Please

08:00 - 08:55	Registration and the Morning Carbonated Water and Coffee
08:55 - 09:40	Hall 1: Confrence start: Ingvar Hjálmarsson former MBL webmaster starts the conference with few selected words. Keynote: Social Media Focus - Rick Kelley - Facebook, Head of Mid Market Sales EMEA Moderator: Kristjan M Hauksson, Nordic eMarketing
09:40- 09:50	10 Min Break / Sessions Split in Two Tracks
	Hall 2 - Social Media Track	Hall 3 - Search and Display Track
09:50 - 10:45	Is Social All You Need? This session takes on the wonders of social media and asks the question, "Is Social Media All You Need?". With the growing influence of Facebook, Twitter and other social media networks, marketers can choose between more and more channels to market through. Speakers: Liana "Li" Evans, LiBeck Gudmundur A. Gudmundsson, Icelandair Part of the Q&A pannel Rick Kelley, Facebook Moderator: Sante Achille, Evangelist	Inhouse SEO What are the pros and cons of having your SEO done inhouse? Veteran inhouse SEO experts from SAP, Wall Street Journal and Hotels.com will be revealing the best practice tips, tools and techniques. Speakers: A lex Bennert, Wall Street Journal Oscar Carreras, Hotels.com Crispin Sheridan, SAP Moderator: Anne Kennendy, Beyond Ink
10:45 - 11:10	25 Min Coffee Break - Coffee and Refreshments in the Expo Area
11:10 - 12:05	Social Marketing Goes Mobile How can you leverage the mobile phone into your social media and network marketing? Is there an option to leverage mobile advertising, promotion, and location-based marketing into you marketing budget? Should you? In Iceland it is estimated that 15 - 20% of mobile users are using smartphones; worldwide these users make up hundreds of millions. Speakers: Cindy Krum, MobileMoxie Gillian Muessig, SEOmoz Part of the Q&A pannel Liana "Li" Evans, LiBeck Moderator: Anne Kennendy, Beyond Ink	Making the Case for Display With social media marketing being one of the 'new kids on the block' you might ask the question, "Are Banners and Other Forms of Display Ads Out?". In this session, display ad experts tell you why this type of marketing is not dead and actually more alive now than ever. Speakers: David Szetela, Clix Marketing Volker Balluder, Mexad Peter Nordlov, YouTube Moderator: A lex Bennert, Wall Street Journal
12:05 - 12:55	40 Minute Lunch Break / EXPO Hall Open
12:55 - 13:35	Hall 1: Keynote: Search and Display Focus - Alain Heureux, President & CEO IAB Europe Moderator: Kristjan M Hauksson, Nordic eMarketing
13:35 - 13:45	10 Min Break / Sessions Split in Two Tracks
	Hall 2 - Social Media Track	Hall 3 - Search and Display Track
13:45 - 14:40	The Best Facebook and Twitter Tactics Whether or not you are using Facebook or Twitter as marketing channels, this is a must see session. If you are not using Facebook you’re missing out on potential traffic from the second largest Internet website, with well over 500 million unique users. Learn from the experts how to make great Facebook campaigns. Speakers: Liana "Li" Evans, LiBeck Sante Achille, Evangelist David Szetela, Clix Marketing Moderator: Anne Kennendy, Beyond Ink	Meet the Search Engines In this session, you will meet the those who work inhouse at search engines or have studied them in detail. This session will help those who want to understand how to make the most of their marketing budget through search and reach their goals. Speakers: Cedric Chambaz, Bing Preston Carey, Yandex Mikkel DeMib, Search Evangelist Moderator: Kristjan M Hauksson, Nordic eMarketing
14:40 - 15:05	25 Min Coffee Break - Coffee and Refreshments in the Expo Area
15:05 - 16:00	Online Crisis Management The first step in online crisis management is knowing that it exists, so whatever you do online you should always listen. But what are the best practices and how can you be sure that you hear everything and are reacting in the right way? Here, three great speakers will explain the right tactics and bring to light the options organizations and, for that matter, individuals have to protect themselves. Speakers: Nils Apelund, First House Gunnar Hólmsteinn, Clara Mikkel DeMib, Search Evangelist Moderator: Anne Kennendy, Beyond Ink	Mobile Marketing Through Search It is clear that mobile is the next 'BIG' channel when it comes to marketing. But how is it being used and what can we expect in the near future? Speakers: Cindy Krum, MobileMoxie David Main, Boats.com Cedric Chambaz, Bing Moderator: Gillian Muessig, SEOmoz
16:00 - 16:10	10 min - Short Coffee Break
16:10 - 17:00	Social Media Case Studies See some really good examples of how to get impact through social media and what you can expect to come out of it when it happens. Speakers: Liana "Li" Evans, LiBeck Jonathan Baker & Russell Harmon, eNewsPR Alex Jónsson, Digital & Sons / Hvíta Húsið Moderator: Kristjan M Hauksson, Nordic eMarketing	Search/Display Case Studies Is search, organic and pay per click marketing dead? No, it is as lively as ever and if you do not believe it, see these experts talk about the impact it has had for them. Speakers: Simon Heseltine, AOL Neil Walker, Just Search Peter Nordlov, YouTube Moderator: Anne Kennendy, Beyond Ink
17:00 - 18:00	Networking Cocktail Sponsored by DaCoda CMS - EXPO Area

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