This year’s RIMC will be on April 5, 2019 at Grand Hotel in Reykjavík. A lot of effort has gone into organizing the event so we’re expecting great things with speakers from the likes of Lego, Google, IKEA, Shopify and other heavy hitters.
Program 8:00 – 12:30
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8:00 Registration opens
Location: Grand Hotel Reykjavik
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8:55 Opening Notes
Elvar Páll Sigurðsson, Conference Chair
Description: Conference Opening Notes and conference facilitation handover to the conference moderator(s). -
9:10 The power of global thinking
Aleyda Solis – aleydasolis.com
Optimizing for Conversational Search
Descritpion: The world of search is changing fast and its not so much about voice search anymore, its about the conversation. How to target voice search queries? In this session Aleyda shares actionable steps to identify and optimize in a conversational search reality.Craig Campell – Craigcampbellseo.co.uk
Outreach Digital, Marketing Automation
Description: In the making …Moderator: Andre Alpar
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10:15 Ecommerce with a twist
Martijn Scheijbeler – Rvshare
Setting up a Growth Team & Strategy: Team, Stack, Strategy.
Description: In the making …Hana Abaza – Shopify
Prodcut Marketing, inside out
Description: How and when to invest in product marketing and how does product marketing work with other teams. Positioning, messaging and go-to-market frameworks.Moderator: TBD
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11:15 Short Coffee Break
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11:30 Using Data & Analytics
Krista Seiden – Google
Measurement for Growth
Description: Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.Mikko Pihavaara – Statista
Letting data guide you
Description: Why companies should put more emphasis on the usage of data in 2019 – the different tools and providers are out there; USE THEM!Moderator: TBD
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12:30 Lunch Break
Remember to book your lunch preference in the morning!
13:30 – 18:00
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13:30 Creative Communications
Hallfríður Jóhannsdóttir – Pipar TBWA / Engine
SoMe Marketing In A Changing World
Description: In the making …Valgeir Magnússon – Ghostlamp
Why micro influencers matter
Description: In the making …Axel Strelow – Facebook
With focus on Facebook & Instagram
Description: In the making …Moderator: TBD
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15:00 Short Coffee Break
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15:15 Big Brands
Luis Navarrete Gómez – Lego
Title: Content & Search marketing at a global scale
Description: Content marketing and advice on how to manage search marketing at a global scale in companies like LEGOArnoldo Cabrera – IKEA
Title: Three key fundamentals factors SEO success
Description: This session will take you through three primary factors you need to focus on when working on scaling effectively your SEO efforts -
16:15 Conference wrap-up with a twist
Andre Alpar
The Digital World of Mr. Alpar
This session will be lead by Mr. Alpar and include selected speakers that will participate in a pannel discusion, the day and what we need to have in mind in 2019 to reach our marketing goals.Moderator: Andre Alpar
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17:00 Networking Cocktail and mingle …
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18:00 Its a wrap, thanks for joining RIMC19
*Note that this program could change and RIMC cannot be held responsible for last minute changes.
RIMC is a marketing conference not to be missed! Buy your ticket now!
Contact us
If you need any other information try the FAQ page on this site or send us an email through rimc@rimc.is.