Félagsmiðlar, leit og samspil þeirra
Áherslan á RIMC 2019 verður lögð á það sem er að gerast í heimi netmarkaðssetningar og munu fyrirlesararnir sýna hvernig þróunin hefur verið. Þeir koma til með að taka skemmtileg dæmi um það hvernig netið hefur breytt þeirra vinnu og hvað þeir eru að gera í dag varðandi snjalltæki, samfélagsmiðla, leitarvélar og aðrar stafrænar markaðsleiðir.
Dagskrá 8:00 – 12:30
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8:00 Registration opens
Location: Grand Hotel Reykjavik
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8:55 Opening Notes
Guðmundur H. Pálsson, CEO
Description: Conference Opening Notes and conference facilitation handover to the conference chair
Elvar Páll Sigurðsson, Conference Chair
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9:10 The power of global thinking
Aleyda Solis – aleydasolis.com
Optimizing for Conversational Search
Descritpion: The world of search is changing fast and its not so much about voice search anymore, its about the conversation. How to target voice search queries? In this session Aleyda shares actionable steps to identify and optimize in a conversational search reality.Craig Campell – Craigcampbellseo.co.uk
Affiliate Marketing – My journey
Description: Affiliate Marketing Case Study “ where I will show people one of my affiliate sites, the growth and journey I had, mistakes I made and how I rectified them and the exact strategy I used to make this a success. I will touch on the link building side and other important elements that helped me monetize the site. -
10:15 Ecommerce with a twist
Martijn Scheijbeler – Rvshare
Setting up a Growth Team & Strategy: Team, Stack, Strategy.
Description: In the making …Hana Abaza – Shopify
Prodcut Marketing, inside out
Description: How and when to invest in product marketing and how does product marketing work with other teams. Positioning, messaging and go-to-market frameworks. -
11:15 Short Coffee Break
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11:30 Using Data & Analytics
Krista Seiden – Google
Measurement for Growth
Description: Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.Mikko Pihavaara – Statista
Letting data guide you
Description: Why companies should put more emphasis on the usage of data in 2019 – the different tools and providers are out there; USE THEM! -
12:30 Lunch Break
Remember to book your lunch preference in the morning!
13:30 – 18:00
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13:30 Creative Communications
Valgeir Magnússon – Ghostlamp
Why micro influencers matter
Description: Taking a closer look at how using influencers can help your campaignHallfríður Jóhannsdóttir – Pipar TBWA / Engine
SoMe Marketing In A Changing World
Description: Looking at the human approach and how companies need to be human in their marketing efforts on social media.Axel Strelow – Facebook
With focus on Facebook & Instagram
Description: In the making …Ilya Shuyskiy – SEMrush
How data can make a good marketeer great
Description: In the making … -
15:00 Short Coffee Break
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15:15 Big Brands
Luis Navarrete Gómez – Lego
Title: Content & Search marketing at a global scale
Description: Content marketing and advice on how to manage search marketing at a global scale in companies like LEGOArnoldo Cabrera – IKEA
Title: Three key fundamentals factors SEO success
Description: This session will take you through three primary factors you need to focus on when working on scaling effectively your SEO efforts -
16:45 Conference wrap-up with a twist
Andre Alpar
The Digital World of Mr. Alpar
This session will be lead by Mr. Alpar and include selected speakers that will participate in a pannel discusion, the day and what we need to have in mind in 2019 to reach our marketing goals. -
17:00 Networking Cocktail and mingle …
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18:00 Its a wrap, thanks for joining RIMC19